Elevate Your Short-Term Rental with a Cohesive Color Palette

Exploring the Power of Color

Alright, let’s talk color. Imagine this: weaving a curated color palette throughout your short-term rental that magically turns the place into a harmonious work of art, brimming with personality and flair. And hey, this isn’t just about looking good in person – it’s about how the colors can dance through your listing photos, giving a sneak peek of the amazing stay you’re offering and drawing in those future guests.

Choosing a Color Palette

When it comes to crafting a captivating and inviting space within your short-term rental, the importance of a thoughtfully chosen color palette cannot be overstated. The hues you choose will set the tone, evoke emotions, and leave a lasting impression on your guests. Begin by considering the vibe you wish to convey. Are you aiming for a serene coastal retreat, a vibrant urban oasis, or a cozy countryside haven? The surrounding environment can also play a role – harmonizing your palette with the natural beauty or cityscape outside can create a seamless transition from indoors to outdoors.

Don’t forget to consider the size and layout of your rental; lighter shades can make a space feel bigger and more open, while richer tones can lend an air of fancy-pants luxury. Lastly, consider your target audience. Are you hosting families, lovebirds, or solo adventurers? Tailor your color game to what will attract your specific guests.

Another important thing to consider is existing wood, stone or metal tones that may already be in the space. Be sure that the colors you are choosing play nicely with any existing elements you do not plan to change.

Finding Inspiration

You can find inspiration for your color palette almost anywhere. Whether it’s a fabric swatch, a curated Pinterest palette, vintage artwork or elements found in nature, inspiration is everywhere.

After we purchased our cabin and discussed the overall vibe we were wanting to achieve, I found this wallpaper on Etsy with colors that really spoke to me. I used that as a starting point for the palette, and it evolved from there.

Using the Color Palette in a Cohesive Way

A simple rule to follow when choosing how to use the color palette throughout your vacation rental is the 60/30/10 rule. This rule states that:

  • 60% of the space = Main Color

  • 30% of the space = Secondary Color

  • 10% of the space = Accent Color

60-30-10 color rule example

This does not mean that you have to limit yourself to just three colors or make every room a carbon copy of the next. Think of it as a friendly guideline to make sure your primary colors spread out nicely throughout your space. Actually, I’m all for you picking more than three colors. As you can see, I went with five in my own setup, treating the gold hue and the existing wood tones as one unified shade. If you choose the main three colors that form the base of your palette, then you can sprinkle in dashes of those other shades through items like fabrics or art. This will help you stay focused and make decisions much easier when you know what colors you like together. And you can have fun mixing up the ratios from room to room. It will still feel cohesive but allow each room to have it’s own personality.

60-30-10 color rule additional example

Conclusion

By considering your choice of colors and the way you use them throughout, you can create an Airbnb that lets your style flag fly while keeping things nice and consistent. Don’t forget, the endgame here is to establish a bit of personality in every nook and cranny, while still keeping that overall sense of harmony. You want folks to step in and go “wow,” feeling like they’ve stumbled upon the coziest rental that ever did exist.

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